The Parent Market is shifting – FAST
The parent market is shifting fast. Birth rates are down 2% annually to 3.6 million—your audience is shrinking. Social search is replacing Google. Mid-market brands get squeezed while premium mission-driven brands win on authentic connection. The parents you're targeting are decision-fatigued and can spot inauthenticity instantly. Generic "busy mom" marketing actively repels them.
You need strategy that understands both market dynamics and lived parent experience.
If your business is...
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Getting lost in the noise because you haven't articulated what makes you different
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Great at explaining what you do, but struggling to show why it matters to decision-fatigued parents
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Watching the parent market shift—social search, cookie deprecation, declining birth rates—and you're at a loss for how to change your marketing strategy
I get it.
Whether you're a parent-tech startup, childcare service, edtech platform, or baby product brand—if you serve modern families, I can help you stand out.
Brand Strategy
I help parent-tech companies and family brands develop positioning that cuts through the noise. Together, we'll craft messaging strategies that honor your mission while connecting with parents who need you.
My difference:
Nearly 15 years building brands at Google, Twitter, and a unicorn startup, plus lived experience as a working parent. Strategic rigor meets authentic understanding—something other consultants can't deliver.
Marketing Advisory
I guide brands through marketing to modern families. We'll map real parent journeys, develop meaningful personas, and create strategies that speak to decision-fatigued parents authentically.
My difference:
I know why "busy mom" messaging fails and guilt-reduction converts better than anxiety-exploitation—from living it. Combined with strategic frameworks from over a decade of experience, you get marketing that's both authentic and effective.
Go To Market Strategy
I partner with brands to position products strategically for parent markets, optimize digital presence, and create growth strategies that turn your solution into the clear choice for families.
My difference:
I've launched 100+ products at scale and been on the receiving end as a panicked parent at 11pm. When strategic excellence meets lived empathy, you get launches that break through without adding to parent overwhelm.